当今几乎所有人都认同了中国汽车工业的飞速发展,但对其未来结构演变却各持己见。通过对国内及在华国外汽车企业高管的系列访谈,该报告详细阐述了汽车企业面临的挑战,主要市场趋势及政府在其扮演的角色,为汽车企业如何做出审时度势的抉择给出了指导性解答。
ERNST&YOUNG---Everyone agrees that the Chinese automotive sector is set for rapid growth, but there is little consensus on how the structure of the industry will evolve. Determining the views of those involved in the industry is a necessity if we are to develop a better understanding of the particular challenges of doing business in an evolving automotive sector in China, and how these challenges influence business strategies.
Main contents:
·A giant market emerges
·Excess capacity - a serious threat?
·Cars - another Chinese export success?
·Chery on top?
·Domestic companies in the ascendant
·Threats and opportunities for foreign companies
·Volkswagen - still the dominant force
·Chinese components - set to have a big impact
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