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中国消费市场:机遇与挑战-德勤咨询

盖世汽车网 2007-05-14 00:00:00

  05年至07年将是中国消费市场的一个重要转折点。种种举措将加速中国现代消费市场发展,如外资在中国销售领域的准入;国外零售业在华投资兴趣的增长;中国货币的价值再评估;中国政府将拉动经济增长的动机由投资与出口引向消费;中国银行信贷系统的改革加速等等。

  在
本报告中,德勤研究机构通过对中国变化的商业环境的研究,对中国消费市场的做出了理性预告并对世界上以消费为导向的公司给出了战略性建议。

Deloitte --- The period 2005-07 could be an important turning point for China's consumer market. Several things will happen or may happen that would hasten the further development of a modern consumer sector. These include the following: 1. the end of restrictions on foreign investment in China's distribution sector; 2. Increased interest on the part of foreign retailers in China's retail sector; 3. A possible revaluation of the Chinese currency; 4. Efforts by the Chinese government to shift the sources of economic growth away from investment and exports and toward consumer spending; 5. Accelerated reform of China's banking system resulting in a bigger and more efficient market for consumer credit; 6. Tightening of the consumer credit market following a high default rate on automotive loans; 7. A possible collapse of residential property prices; 8. Forced consolidation of Chinese retailing companies.

Most of these events would have the effect of accelerating the growth of consumer spending, accelerating the modernization of retail distribution, increasing the importance of consumer finance, and increasing the importance of China's consumer market to global retail and consumer product companies. Some, however, would have a deleterious effect on modernization of the sector.

In this report, Deloitte Research considers the changing consumer business environment in China. We offer our predictions about the evolution of the Chinese consumer market as well as the likely strategic implications for global consumer oriented companies.

Main Contents:

·The consumer economy

·The distribution sector

·Changing landscape for distribution

·Strategic requirements for success

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